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it's me, ali!
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it's me, ali!
About ali
About ali
Here's a list of things people have said about me, sourced from family, friends, and co-workers:
Here's a list of things people have said about me, sourced from family, friends, and co-workers:
Here's a list of things people have said about me, sourced from family, friends, and co-workers:
"Mother."
- My BFF's cousin
"Cool Aunt (TM) but without the nieces and nephews"
- My Gen Z former co-worker, before I had nieces and nephews so you know it's legit
"Annoyingly makes friends with everyone and I hate it as an introvert"
- My husband
"We keep her around for her cats, they're hilarious"
- Former manager
"She took on being HOA president when no one else wanted to and doesn't get mad at us when we have stoop parties, so I like her a lot; Ali for Madame President forever!"
- My upstairs neighbor who knows I hate being HOA Prez
"I want Ali to design my entire house"
- Another BFF
"You are the best and these other [BLEEP] could NEVA"
- Current co-worker
"Ali is my favorite UX designer we've ever had"
- One of my engineer leads 🥹
"ALLLIIIIIIIIIII"
- My neighbors' 2-year-old son, make of that what you will
"Mother."
- My BFF's cousin
"Cool Aunt (TM) but without the nieces and nephews"
- My Gen Z former co-worker, before I had nieces and nephews so you know it's legit
"Annoyingly makes friends with everyone and I hate it as an introvert"
- My husband
"We keep her around for her cats, they're hilarious"
- Former manager
"She took on being HOA president when no one else wanted to and doesn't get mad at us when we have stoop parties, so I like her a lot; Ali for Madame President forever!"
- My upstairs neighbor who knows I hate being HOA Prez
"I want Ali to design my entire house"
- Another BFF
"You are the best and these other [BLEEP] could NEVA"
- Current co-worker
"Ali is my favorite UX designer we've ever had"
- One of my engineer leads 🥹
"ALLLIIIIIIIIIII"
- My neighbors' 2-year-old son, make of that what you will
"Mother."
- My BFF's cousin
"Cool Aunt (TM) but without the nieces and nephews"
- My Gen Z former co-worker, before I had nieces and nephews so you know it's legit
"Annoyingly makes friends with everyone and I hate it as an introvert"
- My husband
"We keep her around for her cats, they're hilarious" - Former manager
"She took on being HOA president when no one else wanted to and doesn't get mad at us when we have stoop parties, so I like her a lot; Ali for Madame President forever!"
- My upstairs neighbor who knows I hate being HOA Prez
"I want Ali to design my entire house"
- Another BFF
"You are the best and these other [BLEEP] could NEVA"
- Current co-worker
"Ali is my favorite UX designer we've ever had"
- One of my engineer leads 🥹
"ALLLIIIIIIIIIII" - My neighbors' 2-year-old son, make of that what you will
design experience
design experience
Senior product designer
(Nov 2024—present)
Senior product designer
(Nov 2024—present)*
Senior product designer
(Nov 2024—present)
Product designer (June 2022—Nov 2024)
Product designer
(June 2022—Nov 2024)
Product designer
(June 2022—Nov 2024)
H&R Block (current)
*Current
H&R Block
H&R Block (current)
Senior UX designer
Senior UX designer
Senior UX designer
Capgemini
May 2021—June 2022
Capgemini
May 2021—June 2022
Capgemini
May 2021—June 2022
Freelance design lead
Freelance design lead
Freelance design lead
Shelfi
January 2021—June 2023
Shelfi
January 2021—June 2023
Shelfi
January 2021—June 2023
UX designer
UX designer
UX designer
Proactive for Her
September 2020—May 2021
Proactive for Her
September 2020—May 2021
Proactive for Her
September 2020—May 2021
Designer
Designer
Designer
Upshot Agency
February 2016—January 2021
Upshot Agency
February 2016—January 2021
Upshot Agency
February 2016—January 2021
design toolbox
design toolbox
Corny analogy: building a product is a like a potluck, and everyone brings something different to the table when they join a team
Corny analogy: building a product is a like a potluck, and everyone brings something different to the table when they join a team
Corny analogy: building a product is a like a potluck, and everyone brings something different to the table when they join a team
Here's what I've got cookin' (the dad jokes and bad puns are included):
9+ years designing interfaces, brands, & campaigns
6+ years creating & refining user experiences
2+ years focusing on:
product-led design strategy
design execution
growing design systems
cross-functional collaboration
generative research
usability testing
design-to-dev handoff
Here's what I've got cookin' (the dad jokes and bad puns are included):
9+ years designing interfaces, brands, & campaigns
6+ years creating & refining user experiences
2+ years focusing on:
product-led design strategy
design execution
growing design systems
cross-functional collaboration
generative research
usability testing
design-to-dev handoff
Here's what I've got cookin' (the dad jokes and bad puns are included):
9+ years designing interfaces, brands, & campaigns
6+ years creating & refining user experiences
2+ years focusing on:
product-led design strategy
design execution
growing design systems
cross-functional collaboration
generative research
usability testing
design-to-dev handoff
design vision
design vision
Teamwork not only makes the dream work, but makes for happier coworkers too
Teamwork not only makes the dream work, but makes for happier coworkers too
Teamwork not only makes the dream work, but makes for happier coworkers too
One consistent piece of feedback I've gotten since taking on a design lead role in 2023 is that I make everyone on my teams feel heard and like their opinions actually matter.
Communication is key to collaboration, and my philosophy has been to include engineers and product in as much of the design process as possible. It produces quicker decision-making, innovative and outside-the-box solutions, and builds camaraderie in cross-functional teams.
I'm incredibly proud of the work I've done to help foster this on my two teams in my current role, and have mentored other designers who seek to establish the same culture on their own teams.
One consistent piece of feedback I've gotten since taking on a design lead role in 2023 is that I make everyone on my teams feel heard and like their opinions actually matter.
Communication is key to collaboration, and my philosophy has been to include engineers and product in as much of the design process as possible. It produces quicker decision-making, innovative and outside-the-box solutions, and builds camaraderie in cross-functional teams.
I'm incredibly proud of the work I've done to help foster this on my two teams in my current role, and have mentored other designers who seek to establish the same culture on their own teams.
One consistent piece of feedback I've gotten since taking on a design lead role in 2023 is that I make everyone on my teams feel heard and like their opinions actually matter.
Communication is key to collaboration, and my philosophy has been to include engineers and product in as much of the design process as possible. It produces quicker decision-making, innovative and outside-the-box solutions, and builds camaraderie in cross-functional teams.
I'm incredibly proud of the work I've done to help foster this on my two teams in my current role, and have mentored other designers who seek to establish the same culture on their own teams.
Copyright © 2025 Ali K Fishman