Howdy! You can call me Ali 🤗
Howdy! You can call me Ali 🤗
Howdy!
You can call me Ali 🤗
I specialize in designing intuitive financial experiences for users who find money stuff overwhelming.
I specialize in designing intuitive financial experiences for users who find money stuff overwhelming.
I specialize in designing intuitive financial experiences for users who find money stuff overwhelming.
Currently at H&R Block designing the onboarding flows and core features that guide people through complex tax decisions.
Currently at H&R Block designing the onboarding flows and core features that guide people through complex tax decisions.
Currently at H&R Block designing the onboarding flows and core features that guide people through complex tax decisions.
My work
My work
My work
Scope: Identifying where the churn is happening, defining the solution space, and designing a feature for longevity vs. a quick turn-around
Scope: Identifying where the churn is happening, defining the solution space, and designing a feature for longevity vs. a quick turn-around
Scope: Identifying where the churn is happening, defining the solution space, and designing a feature for longevity vs. a quick turn-around
Scope: Identifying where the churn is happening, defining the solution space, and designing a feature for longevity vs. a quick turn-around
Year:
Year:
Year:
2024
2024
2024
Company:
Company:
Company:
H&R Block
H&R Block
H&R Block
Platform:
Platform:
Platform:
Desktop & mobile web
Desktop & mobile web
Desktop & mobile web










Scope: Leading design with a focus on a creating clean, easy-to-understand user interface for application across multiple platforms in the enterprise
Scope: Leading design with a focus on a creating clean, easy-to-understand user interface for application across multiple platforms in the enterprise
Scope: Leading design with a focus on a creating clean, easy-to-understand user interface for application across multiple platforms in the enterprise
Scope: Leading design with a focus on a creating clean, easy-to-understand user interface for application across multiple platforms in the enterprise
Year:
Year:
Year:
2024
2024
2024
Company:
Company:
Company:
H&R Block
H&R Block
H&R Block
Platform:
Platform:
Platform:
Desktop & mobile web
Desktop & mobile web
Desktop & mobile web







A very brief overview of how H&R Block created 3-year road map to fix their virtual tax prep experience
A very brief overview of how H&R Block created 3-year road map to fix their virtual tax prep experience
A very brief overview of how H&R Block created 3-year road map to fix their virtual tax prep experience
A very brief overview of how H&R Block created 3-year road map to fix their virtual tax prep experience
Year:
Year:
Year:
2023
2023
2023
Company:
Company:
Company:
H&R Block
H&R Block
H&R Block
Platform:
Platform:
Platform:
Desktop & mobile web
Desktop & mobile web
Desktop & mobile web







Copyright © 2025 Ali K Fishman