Howdy! You can call me Ali 🤗

Howdy! You can call me Ali 🤗

Howdy!

You can call me Ali 🤗

I specialize in designing intuitive financial experiences for users who find money stuff overwhelming.

I specialize in designing intuitive financial experiences for users who find money stuff overwhelming.

I specialize in designing intuitive financial experiences for users who find money stuff overwhelming.

Currently at H&R Block designing the onboarding flows and core features that guide people through complex tax decisions.

Currently at H&R Block designing the onboarding flows and core features that guide people through complex tax decisions.

Currently at H&R Block designing the onboarding flows and core features that guide people through complex tax decisions.

My work

My work

My work

Scope: Identifying where the churn is happening, defining the solution space, and designing a feature for longevity vs. a quick turn-around

Scope: Identifying where the churn is happening, defining the solution space, and designing a feature for longevity vs. a quick turn-around

Scope: Identifying where the churn is happening, defining the solution space, and designing a feature for longevity vs. a quick turn-around

Scope: Identifying where the churn is happening, defining the solution space, and designing a feature for longevity vs. a quick turn-around

Year:

Year:

Year:

2024

2024

2024

Company:

Company:

Company:

H&R Block

H&R Block

H&R Block

Platform:

Platform:

Platform:

Desktop & mobile web

Desktop & mobile web

Desktop & mobile web

Scope: Leading design with a focus on a creating clean, easy-to-understand user interface for application across multiple platforms in the enterprise

Scope: Leading design with a focus on a creating clean, easy-to-understand user interface for application across multiple platforms in the enterprise

Scope: Leading design with a focus on a creating clean, easy-to-understand user interface for application across multiple platforms in the enterprise

Scope: Leading design with a focus on a creating clean, easy-to-understand user interface for application across multiple platforms in the enterprise

Year:

Year:

Year:

2024

2024

2024

Company:

Company:

Company:

H&R Block

H&R Block

H&R Block

Platform:

Platform:

Platform:

Desktop & mobile web

Desktop & mobile web

Desktop & mobile web

A very brief overview of how H&R Block created 3-year road map to fix their virtual tax prep experience

A very brief overview of how H&R Block created 3-year road map to fix their virtual tax prep experience

A very brief overview of how H&R Block created 3-year road map to fix their virtual tax prep experience

A very brief overview of how H&R Block created 3-year road map to fix their virtual tax prep experience

Year:

Year:

Year:

2023

2023

2023

Company:

Company:

Company:

H&R Block

H&R Block

H&R Block

Platform:

Platform:

Platform:

Desktop & mobile web

Desktop & mobile web

Desktop & mobile web

Copyright © 2025 Ali K Fishman