Hiya - I'm a Senior Product Designer with 6+ years experience and a focus on transforming dreaded financial tasks into effortless experiences

Hiya - I'm a Senior Product Designer with 6+ years experience and a focus on transforming dreaded financial tasks into effortless experiences

Hiya - I'm a Senior Product Designer with 6+ years experience and a focus on transforming dreaded financial tasks into effortless experiences

Currently designing flows that guide millions through complex tax and financial routines at H&R Block

Currently designing flows that guide millions through complex tax and financial routines at H&R Block

Currently designing flows that guide millions through complex tax and financial routines at H&R Block

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Most recent work

Most recent work

Most recent work

H&R Block

Price estimate tool

H&R Block

Price estimate tool

H&R Block

Price estimate tool

H&R Block

Price estimate tool

Boosted completion rates from 53% → 88% by designing a price estimate feature that closed the gap between starting and final pricing for virtual tax prep services

Boosted completion rates from 53% → 88% by designing a price estimate feature that closed the gap between starting and final pricing for virtual tax prep services

Boosted completion rates from 53% → 88% by designing a price estimate feature that closed the gap between starting and final pricing for virtual tax prep services

2025

2025

H&R Block

H&R Block

Desktop & mobile web

Desktop & mobile web

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H&R Block

Refund results preview

H&R Block

Refund results preview

H&R Block

Refund results preview

H&R Block

Refund results preview

Designed clear explanations that helped customers understand how their taxes were prepared, reducing drop-off by 1.5%

2024

H&R Block

Desktop & mobile web

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H&R Block

Global progress tracker

H&R Block

Global progress tracker

H&R Block

Global progress tracker

H&R Block

Global progress tracker

Redesigned the virtual tax experience to reduce churn, boosting overall satisfaction scores by 2.4 points

2024

H&R Block

Desktop & mobile web

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H&R Block

Re-designing virtual tax prep from the ground up

H&R Block

Re-designing the virtual tax prep experience from the ground up

H&R Block

Re-designing virtual tax prep from the ground up

H&R Block

Re-designing virtual tax prep from the ground up

A very brief overview of how H&R Block created 3-year road map to fix their virtual tax prep experience

2023

H&R Block

Desktop & mobile web

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Past work

H&R Block
Innovating do-it-yourself taxes

Re-thinking how to architect tax prep, how filers track progress, and how to maximize their tax returns the next year

2022

H&R Block

Desktop & mobile web

Shelfi
Proof of concept app for book lovers

Uniting book lovers through lively discussions, community and personalized book recommendations

2022

Freelance

Mobile app

UXR

J.Crew

Loyalty rewards program

Increasing sign-ups for the rewards program by spotlighting benefits in the navigation

2021

Consultant

Responsive web

Retail/e-Commerce

D2C

Proactive for Her

Doctor & caregiver catalog

Helping patients evaluate and choose their doctors women's healthcare teams

2020

Consultant

Responsive web

Healthcare

B2C

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